Archive for August 2021

Latest changes in online marketing industry

Online marketing is also known as internet marketing. Another term for online marketing is digital marketing. Marketing is the process of creating awareness of a service or a product in the market.

Traditionally, marketing of a product happened with the help of TV ads and billboards to name a few. TV ads and billboards have not gone anywhere yet. But internet marketing has taken the bar higher. There are many benefits of employing digital marketing. It displays more concrete data and allows new opportunities to plan the marketing.

There are many agencies that are good at internet marketing Singapore. But finding the right one for your business might be a difficult task. But, there is a solution. Just ensure these following services are offered by the agency.

Voice Search Optimization

As of now, we optimize our website and the content based on the keywords typed in by the user. But with the growing popularity of AI and virtual assistants, people are commanding their phones with their voices.

Virtual assistants like Siri and Alexa have become the new modes of input. So, voice search optimization has become equally important as search engine optimization.

Shoppable Content

Shoppable content is any type of content that allows customers to shop directly from it. At the least, it carries them straight to the cart. Shoppable content has been here for a while now. You must have seen it on Instagram and Facebook.

Shoppable content is another trend in the internet marketing industry. It takes the customers straight to the purchase.

Chatbots

Chatbots are automated programs powered by AI. Chatbots are for customer convenience. Chatbots have risen in popularity given their availability 24*7. Chatbots can solve customer queries whenever a customer desires.

Chatbots are going to automate the customer service requirements. So, there is a big chance that they will replace humans on that front. But having a hybrid approach of AI and humans would be the best for business.

Instagram Reels

Instagram is already a hotbed for marketing. And if you want to sell a product, go where your customers are.

Instagram reels are 15 to 30 seconds long custom-made videos that have enormous reach. The possibilities of finding new customers are very high with reels. The popularity of Instagram reels is evident of its potential.

There are many more latest trends in the Internet marketing industry. But Voice Search Optimization, Shoppable content, Chatbots, and Instagram Reels are the hottest.

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