Internet is the first place people will look for information and when they need a contractor they will most likely click on the first three links on Google. Most of us don’t like to waste time so we hire a company that is well known even if maybe there are better companies but they just are not among top-ranked websites. SEO helps you with getting ranked better which can boost your business a lot.
If the term you are going for is searched a lot, then you can expect to make more sales and get more organic traffic. Nowadays, search engine optimization is getting harder to manage because algorithms are more complex but experts always find a way to beat their competition. Trends change really fast so you need to be updated in order to stay on the top. You should also be careful who you hire to do it for you because they can access important information depending on the site.
How to Hire an SEO Company?
A decade ago, it was much easier to optimize your page when we didn’t have artificial intelligence and powerful software that now collects a lot of data and uses that information to optimize or rank websites. You will need to have excellent knowledge if you want to be on the top so most people decide to hire an agency to help them out.
There are a few factors you should look at when searching for an SEO company. The first thing is to check their rankings because you will know if they are good at their job. This isn’t a determining factor because some startups may be much better but they need time to get among the best. Another important thing is to check reviews from past customers or websites that review these companies. This way you will know how expensive they are and what you will get for the money you spend on them.
The third factor is to check if they have experience in your area like contractors. If they have proven results, you will have some kind of guaranty that it is possible to make a big step. Every project is different but still, it is in your industry and it worked for someone else. You should also ask your friends if they had experience with these companies.
Read more about it here: https://www.wikihow.com/Hire-an-SEO-Expert
Voice Search and Chatbots
Something that will be used more in the future and on what programmers are working on is artificial intelligence implemented in voice search and chatbots. Some of the devices like Alexa that works on voice command is using Google search to find answer meaning that there is a separate algorithm used. It is estimated that by 2024 around 70% of people will use voice search over typing.
When it comes to chatbots, they have been here for a long time but as technology advances, they are becoming more human so people have positive thoughts about it. There is still work to be done but you probably noticed that many websites have their own bot that interacts with visitors which can be of huge help when it comes to customer service.
The most important thing more than ever is quality content. Google and other search engines now look at every detail when someone visits your page. They calculate how long someone stays at a certain page and where exactly, how many clicks they made and every type of interaction they have. This means that you need to find a way to make them stay longer. This can only be done with content that is well-researched and put together.
Try to use tables where they can see everything that is in the article just sorted out and presented with a beautiful design. This can take time and some people hire designers for the pictures they implement and writers for the posts but it can improve your online presence a lot. You will never know if you post will go viral and be seen by millions. The content should be connected meaning that they could switch to another article and have the same experience. This may include internal links to keep them on the website.
Even if you write everything about a certain topic on your blog, a lot of people are just lazy and they don’t like reading so the best option is to make a video on it. It would be best if you can implement a short video as part of the content as a shortened version of what the topic is about. These videos can be shared and place on other platforms which is great for ranking.
Something similar is GIFs which are moving images that are 6 seconds long. If they are properly made, it can give a unique look to the page. For example, a six-second image can show the customer how a product works as Apple did for their watches. Contractors usually make a short video about their company.
Artificial Intelligence for Contractors
Satisfied customers are the best way to get good rankings because they will return if they need something and they will spread the word about how good of the job you did. That’s why implementing bots on your page is very important but you need to make sure that it is well-programmed so you won’t have issues like not providing a valid answer. The essential things include smart bots, quality-content, page speed and safe website.