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Things that you should know about digital marketing

The marketing industry has probably changed more over the past decade than it has over the last five. For companies, it has been difficult to adjust to this change as they had to shift from print to digital marketing and those who did not have been left out of the competition and are not doing so well right now. It is why every company, whether established or new, should understand digital marketing to perform better in the market. As the rapid change does not seem to be slowing anytime soon as the recent changes that the market has experienced have been very dramatic, shifting to the likes of Artificial intelligence and chatbots. There are developments that we should be aware of so that we can make the most of this change for our growth and favour.

Every second on the internet means more business potential

Gone are the days when you had operating hours for your business now for running a business successfully your business must have a platform where it can operate 24hours a day seven days a week throughout the year. Customers now have very little time that they can give to your company and it is in these micro-moments that you need to be able to make an impact to do successful business. Companies like SEO Malaysia canhelp you make the most out of every moment that is spent on your website by directing consistently profitable traffic to the platform.

Digital marketing adopts the latest technology in the game

Digital marketing is all about statistics and making the optimum use of data to drive potential customers to the desired website. Using cutting edge features of Artificial Intelligence companies are making sure that they are not left out in the race are making the optimum usage of data as well as resources to promote their business. Shortly companies that opt to go ahead without using this technology will be at a sheer disadvantage as compared to companies that work in sync with the latest technology.

How Artificial Intelligence is changing the game

As of today, AI can analyze consumer behaviour, search patterns pick up data from various other platforms and extrapolate this data to assist business by helping them better understand how their consumers are discovering them.

Chatbots are another example of how AI has delved into the realm of digital marketing by being available round the clock and offering outstanding services to customers or prospects. They are set to become an indispensable part of digital marketing in the near future, according to various reports.

Content marketing is the most trusted form of digital marketing

At least till today, Google’s algorithm favour content that has been updated regularly and is complete. Close to 90% of business to business (B2B) marketers raise thumbs when presented with the statement content helps prospects see their brand as credible and reliable. It is one segment of digital marketing that marketers will have to continue investing in just because of the value and role that it plays in attracting potential customers to any website.

How do Digital Agencies help In Growing Businesses?

The current social, environmental, and economic factors have changed the way businesses used to operate earlier. Now, companies are seeking opportunities to connect to their customers through online platforms. The digitalization of the companies is the new trend these days. Almost all companies are hiring a digital agency to build their online presence. They are many good online courses available that will of immense help to the new aspirants in the field of the digital world. In this article, we have included the best advantages and ways in which the digital agencies help in building a strong brand image and market value of the businesses.

Website designing and Development

Whenever we hear a new name of any business firm, it has now become our first action to the first search for it over the internet. The increase in surfing over the internet has demanded companies to create and develop the best websites to attract the customers. The agency developers list the portfolios of the clients in the best way and design the websites for the comfortable hand experience to customers.

Search Engine Optimization

The right understanding of the search engine matrix can help businesses to grow immensely. That is why online marketers focus on optimizing the keywords related to their clients for better positioning over the internet. An SEO generation helps the clients in landing their pages on the top rankings over the search chart. This will attract more people to land over the client’s website.

Targeting Customers

The right targeting, retargeting, and call-to-action strategies are very important in online marketing. The role of digital agencies does not end at creating a good website. They have to attract the costumers to visit the site once—the retargeting focusing on converting those readers into the new potential customers for the company. The pay of the online marker depends on the click per advertisement.

Online Campaigns

The social media platforms are now not limited only to showcasing the brand’s work. It is a viral game. The agencies have to think about the best campaign ideas for every social, economic, or political event and activity happening in the world. The marketers help a brand in hitting the right moment marketing at the right point.

There are many different ways in which companies can target potential customers. The agencies use various types of strategies to build a strong brand value of the businesses. The developments and growth in the field of digital marketing is something that is going to increase more and more by the day.

Exactly how To Locate The Author Of A Web site

If you are creating a paper or doing a job that calls for citations, discovering the author of an internet site is very crucial. Nonetheless, it can be hard to determine this details, especially if the website you are checking out isn’t exactly based on a short article. You can try seeking the author in several locations, however you can still cite the websites even if the author can not be found.

In some cases you need to do some excavating around the internet site to discover info like title, writer, or day on a web page. A lot of the info is discovered in the website’s header or footer, which is placed there by the auckland web designer. A website header must include the name of the internet site, and also links or titles of sub-organizations. If the information you are trying to find does not appear on the page you are checking out, keep going up the internet site.

Initial Digging

Various webpages that hire contributing writers and team will certainly frequently display the name of the author on top or base of a write-up. This is the very first area to look for a writer. Typically the writer is the company in charge of supplying the web site- particularly when it’s a government site or a significant company. Take a look at the top or base of the page or item that you are using. If it is not mentioned there, take a look at the site’s “contact us” page or “regarding us.”

Lots of companies literally stop working to attribute the short article to a specific individual. Particularly, wire service can publish articles under a “staff” account, even if one primary author has actually been working on the post. In these instances, you’ll require to speak to the web site’s content staff or detailed proprietor as well as ask who the main author was. Especially news organizations as well as smaller sized blog sites are frequently happy to compel. You can also try emailing them.

The Text May Speak

If you feel as if the text you review was taken from elsewhere, you can constantly ask Google. Couple of scurrilous sites actively delete author acknowledgment when the text is quelched unlawfully without permission, nevertheless search engines can help you find the initial writer.

Copy a small portion of the text as well as paste it on the search engine. You can likewise put quote marks on both ends. If the text was straight derived from somewhere, the top search engine result ought to show you from where it was taken.

Seek Help From WHOIS

WHOIS is a site registration data source as well as might be utilized to try to track an internet site owner. This won’t constantly work, as the proprietor is frequently not the writer, and many owners and also services use privacy services to hide data. WHOIS information is offered if you buy a domain from a domain registrar. It might not just yield a credibility for domain names had by a bachelor however also essential call information.

Go to whois.org as well as put the address of the internet site into their internet search engine. Look into the Registered Call area. You can find the name of the person who registered that domain. If the writer himself registered the work, then the name you see is possibly the author. However because somebody apart from the writer can sign up also, there is no warranty you’ll see the name you require.

Code

If all other else fail you might also try to look at a web site’s raw information. A lot of present content administration systems likewise supply info concerning usernames, even though such info is not released openly. When seeing the page’s resource code, tips concerning the authorship can be found had in formerly unused meta-tags. In a lot of major browsers, the choice to check out the resource web page is offered as a context-click item.

By pushing “Control-U” in many major Internet internet browsers, you can access the resource code of every Internet site. An internet designer will certainly often include his name as well as copyright in a comment in the code, which avoids it from showing up on the actual web page. Some sites additionally utilize an “author” tag to consist of a writer’s name in a fashion recognizable by search engines. To locate the source code, click “Control+ F,” and locate for “writer.”.

Credit as well as Reliability.

Some pages, such as numerous online forums and news electrical outlets, go to the top of the post, consist of bylines. Much less organized websites and also those created by a solitary writer can miss out on the credit score but still claim ownership of the material elsewhere. Scroll to the extremely lower of a site to confirm if the site is classified with copyright, which could include the name of the writer or debt of an author. Otherwise, search for a web link to a tab on “Around.” Some web pages commonly provide ownership on a tab classified “Regards to Usage,” usually linked to the bottom of a section.

When it comes to the reliability, to start with, check out the qualifications of the author. See if they have some prior history in the location they write in and also otherwise. Look at what they have attained, for how long they have actually achieved it, and where they have actually done it. They are generally considered qualified if a person has extensive experience in a specific field or concerning a certain subject. After that do some authorial research. Have you or anyone else read about the author or check out any one of their various other job? Can you discover any kind of info on him or find his other job? These inquiries and also answers need to help you make a decision whether an author can be deemed reliable or not.

Last Thoughts.

Individuals typically look for writer names when they require to mention it. It’s completely feasible that you make a decision to search out of curiosity. Whatever the reason, it’s not that tough to find the writer (in most cases). Simply follow the initial steps first. If everything stops working, after that you can either try getting in call or seek the advanced techniques.

How To Keep Your SEO Afloat During A Website Redesign


Applying changes to your website can be a risk to your search engine ranking. In order for your business to grow and in order for your search engine ranking to change, you will often have to apply some changes to your website to make it more user-friendly. If you are going to be launching a new website and you want to make sure that you can preserve your ranking, there are some top tips that you can take on to make sure you don’t mess up your current search engine spot while handling a redesign:

Go Step-By-Step

A complete redesign doesn’t mean having to change every element of your website. You can slowly adapt the user experience to your website by redesigning areas. Consider some of the areas where your website needs to improve from research and a seat maps and session replays of people accessing your website. Perform some of the most actionable design changes first and then slowly roll out improvements from there.

Use Split Testing

Rotating several test versions of the same website can be done with user targeting plug-ins. You can have users opt in to use a new version of the website or have users from certain areas redirected to the new design. This can help you to fix errors within your test designed and make sure your old rankings will not be hurt.

Implement Changes Behind The Scenes

Keep your original website live until the complete redesign version is ready for rollout. Make sure that the developer copy of your new website is not indexable so that your users can’t access it early. Restricting access with password protection can make sure you can launch the website when you’re ready to set up the redirect process.

If you are immutable website redesign and you would like to maintain your SEO ranking throughout the improvements, contact us today and we can create a strategy for your website.This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a st petersburg seo company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

Common Mistakes To Avoid When Running a Reseller Hosting Business

When you start a business as a hosting reseller, you are the web host for your clients. They expect you to deliver the kind of services delivered by a web hosting company. The Reseller Hosting business offers an excellent opportunity to generate revenue and establish a business with a recurring line of income. However, some resellers fail to make it due to some commonly made errors that cost them dearly. In this article, we will discuss such common mistakes that you can avoid while running your Reseller Web Hosting business.

Failing to market your brand effectively

The market is filled with hosting resellers offering innovative hosting plans to people. Most hosting companies offer White Label Reseller Hosting plans that allow resellers to create their hosting brands without revealing the name of the parent company to the clients. In such a market, you need to market your brand effectively to create a niche for yourself. Site owners prefer hosting brands that are well-established and confident. Hence, you need to ensure that you leverage social media platforms and using digital marketing techniques to create a positive brand image. You can also create a website for your reseller business to allow your prospective clients to discover you. Many resellers also hire professional digital marketing professionals to help them with branding. Failing to market your business effectively is a mistake that you must definitely avoid.

Undermining the importance of client support

While marketing your business can get new clients, if you cannot ensure client satisfaction, success will still remain at bay. Your clients must view you as a trusted hosting partner who solves their web hosting problems for them. Focus on keeping your clients happy and genuinely care about their success. This attitude will earn appreciation and loyalty from your clients leading to more recommendations and better word-of-mouth publicity.

Not creating competitive packages

As a part of a highly competitive market, it’s your responsibility to keep yourself updated on all the changes and developments in web hosting. A hosting company might come up with a new service or feature that gives them the edge over your plans. Once you are aware, you can include those features/services (if possible) or offer something else to offset the disadvantage.

Not caring about what people are saying about your brand

Reviews are highly important in today’s markets. People go through reviews for everything – travel, shopping, movies, investments, and web hosting. Hence, you cannot ignore what people are saying about your brand. Own your online presence and talk to dissatisfied clients or reviewers to turn things around. Also, you can proactively ask your happier clients to post reviews about your services online.

Summing Up

These are some common mistakes that hosting resellers make. These mistakes keep them from growing and earning good profits. A site owner entrusts his website in your hands. As a hosting provider, it is your responsibility to live up to his expectations and make his experience with you memorable. Avoid the mistakes mentioned above and work your way towards boosting your reseller business and becoming the preferred hosting provider to your clients.

5 Crucial areas where professional SEO service providers can help your online businesses

Gone are the days when only the online presence of your business was enough to take you ahead of your competition. In the present era, almost all businesses have their websites and offer online services to their clients. This means, the fight and competition you faced in the local market a few years ago, is now shifted to the Internet. You need to make efforts to increase your visibility and build trust among your potential customers. This is where the SEO comes into play. It helps you create relevant content for your website that is useful and informative for your customers. You are able to take your business to a wider audience and build profitable relationships. But for SEO to work for you, you need professional help to ensure that your efforts are going in the right direction and can provide you the expected results. With a little research on the Internet and social media, you can find an SEO company that meets your requirements. You can click here for SEO company in Australia that provides guaranteed long-term outcomes. Working with SEO needs you to focus on a few aspects where these companies can offer significant help.

  • Keywords

Keywords are the phrases or words that are commonly used by people to find products, services, or content online. These are used by brands to connect to their prospective customers by showing up in their searches. Using keywords is the most primitive technique of SEO but still holds importance despite the emergence of other techniques. You need to research thoroughly, pick them wisely, and use them judicially for effective SEO.

  • Content

Content is the king in the present SEO system. It includes the web page content, blogs, social media posts, e-books, local listing, videos, etc. All these forms of content are the drivers that help you reach your prospective client and get them into investing in your business. You need to ensure that your content is relevant, educative, engaging, and shareable to grab the users’ attention.

  • Local SEO

Studies have shown that more than fifty percent of the searches are performed with handheld devices like mobile phones or tablets. Half of these searches are intended for the local market. People mostly search for services and products in the city they are presently in. You would have also made plenty of searches with phrases like ‘near me’ or ‘in the city’. For instance, if you run a hotel, the local SEO will ensure that your hotel is listed among the top results when people search for hotels in your city or area.

  • Off-page SEO

Off-page SEO techniques aim at building the credibility of your website for the search engines from sources away from your web pages. One way to achieve this is by using backlinks. Backlinks are the links on other websites that lead to specific pages of your website. If you have quality backlinking, your website is considered worthy by the search engines and builds your authority in the market.

  • Search engine marketing

Search engine marketing is using paid marketing methods like Google AdWords, social media ads, display ads, etc. There is an extensive debate on whether to include search engine marketing in comprehensive SEO or not. However, many people consider it an SEO technique as it can also provide new and targeted audiences for your services and products.

How to Promote Digital Media with SEO in Augusta Georgia

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When it comes to search engine optimization, you should know that it is not reserved only for your official website. You will also be able to boost your digital media such as YouTube videos so that you can reach more subscribers and monetize your channel with ease.

Back in the day, optimization was all about keywords, but today, we can differentiate optimization techniques for various content promotions. Since video marketing became a prominent way of reaching new people, it is vital to optimizing it so that anyone could see it.

The best way to understand more about importance of videos for search engine optimization is by checking here

Let us start from the beginning.

What Is Video SEO?

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In general, video optimization means that you are going to implement critical strategies and techniques that will help you index your videos better on search engines based on keyword searches

You can find numerous optimization strategies that will help you improve the visibility of your video so that you can get more subscribers than before. In the last few years, video marketing became more and more popular for both small and large businesses.

As soon as marketers started using DSLR cameras, it became easier to produce and create videos as well as publish them online by using video directories such as YouTube. Today, you cannot browse the Internet without seeing a video for something.

It does not matter if you are using a mobile device or PC, because you can easily watch whatever you prefer without any additional problem. At the same time, most mobile devices feature high-quality cameras that will allow you to shoot and record whatever you need.

Since everyone can shoot and record, the explosion of video content allowed us to use it for our advantage. All websites can easily rank even without videos, but if you incorporate it inside, you will be able to reach more people.

Everything depends on the authority of your website, other video-related queries that people are using as well as how video is focused. It is important to avoid thinking about universal search and trying to be as specific as possible.

Tips for Optimizing Your Videos

  1. Choose the Proper Video Hosting Platform

If you wish to choose a video hosting platform, you should consider why you want to do it in the first place. If you’re going to optimize your videos to increase the number of subscribers and to get new leads, you will need to adopt a specific strategy that will help you achieve it.

On the other hand, if your goal is to increase brand awareness as well as a general thought, your steps should be different from the one beforehand. 

The main reason why most businesses decide to implement video marketing is to gain more traffic towards their websites, and they are focused on brand awareness and not direct sales.

Therefore, you should choose Vimeo or YouTube as the best place to reach millions of people. The main idea of these platforms is that as soon as you index your video, the traffic will arrive at your video page and not an official website. 

If you wish to get on-site traffic by using video content, you should choose alternative hosting platforms that will provide you this particular capability. You can use these platforms to upload video, while you can leave it on your website so that people could watch it.

That is the main reason why you should find Georgia SEO Explosion or other SEO agency that will help you along the way. 

  1. Video Transcript Is Important

In the last few years, captions became the necessary addition to most videos, especially since that allows them to reach an international audience and to send a more precise message. The text that will pair with your video is known as a video transcript.

This particular strategy will make your video more accessible even for people that do not live in your area; at the same time, they tend to rank better because search bots can understand them properly.

Transcripts are like page copy, and by adding textual content and combining it with video, you will be able to reach more people than before. You should also pay attention to transcripts for videos that are longer because that will also affect rankings.

  1. Engaging Thumbnail Image

Remember that video thumbnail is the first thing searchers will notice when they see your video on the result page., Therefore, it is vital for reaching more people because if you create a perfect thumb, people are more likely to see it.

You should think of it as a cover of a book or homepage on your official website because it will create a first impression that will drive people to watch it. Building a strong thumbnail image will have a significant impact on click-through rates, which are essential for optimization.

For instance, videos with custom human thumbnails tend to have a 30% greater play rate than those without. 

Therefore, you should check out which thumb will tell everything about the content because if you meet the demands of viewers, you will be able to create engaging and high-quality video.

According to experienced marketers, image thumb is much more important than the title, because it is the first thing people will see and will determine whether they will click on it or not.

Therefore, you have to make sure that it is relevant to the content that you published. For instance, if you are teaching people about optimization, you have to add something related to the content and based on criteria that others are searching for.

How to improve my Domain authority (DA)?

Domain authority is an essential feature of SEO and search engine ranking. Your domain authority is one of the largest ranking factors in considering the overall authority of your website. Most domains are awarded a score in which their authority is determined online. The equity of your aggregate links essentially determines your rankings within this metric.

A higher DA is often recognized as a metric for success in Internet marketing but Google algorithms are starting to shy away from the process of using DA as a measure of their success. Increasing your domain authority may not necessarily improve your ranking with current Google standards.

Focusing on domain authority soley will not improve your rankings. Using a domain authority resource page can help you look in detail into areas that you could improve your domain authority but they are not paramount to success with ranking your page.

In order to improve your domain authority and achieve a balance strategy for SEO, here are some methods that can be used to maximize search engine ratings and DA:

Improve backlinks:

Finding high authority backlinks is one of the easiest ways to improve your domain authority. If you can guest post on a heavily red blog or get featured in a major news outlet, your authority will rise quickly.

Eliminate spam links:

Older spam links or even mass commenting on your site can kill your DA quickly. If you have a series of older backlinks on low domain authority sites, you may want to consider removing those links from your page.

Drive more traffic to your page:

Consider guest posting or producing more content that can drive content back to your main page or sales page.

DA is not something that you can fake or pay for. You can certainly pay for links from high authority websites but the best way to rank your page and improve DA is with authentic results only. Put in the time, produce high-quality content and start building up your DA for better success in search results.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. 

Search Engine Optimization for Contractors

Internet is the first place people will look for information and when they need a contractor they will most likely click on the first three links on Google. Most of us don’t like to waste time so we hire a company that is well known even if maybe there are better companies but they just are not among top-ranked websites. SEO helps you with getting ranked better which can boost your business a lot.

If the term you are going for is searched a lot, then you can expect to make more sales and get more organic traffic. Nowadays, search engine optimization is getting harder to manage because algorithms are more complex but experts always find a way to beat their competition. Trends change really fast so you need to be updated in order to stay on the top. You should also be careful who you hire to do it for you because they can access important information depending on the site.

How to Hire an SEO Company?

A decade ago, it was much easier to optimize your page when we didn’t have artificial intelligence and powerful software that now collects a lot of data and uses that information to optimize or rank websites. You will need to have excellent knowledge if you want to be on the top so most people decide to hire an agency to help them out.

There are a few factors you should look at when searching for an SEO company. The first thing is to check their rankings because you will know if they are good at their job. This isn’t a determining factor because some startups may be much better but they need time to get among the best. Another important thing is to check reviews from past customers or websites that review these companies. This way you will know how expensive they are and what you will get for the money you spend on them.

The third factor is to check if they have experience in your area like contractors. If they have proven results, you will have some kind of guaranty that it is possible to make a big step. Every project is different but still, it is in your industry and it worked for someone else. You should also ask your friends if they had experience with these companies.

Read more about it here: https://www.wikihow.com/Hire-an-SEO-Expert 

Voice Search and Chatbots

Something that will be used more in the future and on what programmers are working on is artificial intelligence implemented in voice search and chatbots. Some of the devices like Alexa that works on voice command is using Google search to find answer meaning that there is a separate algorithm used. It is estimated that by 2024 around 70% of people will use voice search over typing.

When it comes to chatbots, they have been here for a long time but as technology advances, they are becoming more human so people have positive thoughts about it. There is still work to be done but you probably noticed that many websites have their own bot that interacts with visitors which can be of huge help when it comes to customer service.

High-quality Content

The most important thing more than ever is quality content. Google and other search engines now look at every detail when someone visits your page. They calculate how long someone stays at a certain page and where exactly, how many clicks they made and every type of interaction they have. This means that you need to find a way to make them stay longer. This can only be done with content that is well-researched and put together.

Try to use tables where they can see everything that is in the article just sorted out and presented with a beautiful design. This can take time and some people hire designers for the pictures they implement and writers for the posts but it can improve your online presence a lot. You will never know if you post will go viral and be seen by millions. The content should be connected meaning that they could switch to another article and have the same experience. This may include internal links to keep them on the website.

Related Videos

Even if you write everything about a certain topic on your blog, a lot of people are just lazy and they don’t like reading so the best option is to make a video on it. It would be best if you can implement a short video as part of the content as a shortened version of what the topic is about. These videos can be shared and place on other platforms which is great for ranking.

Something similar is GIFs which are moving images that are 6 seconds long. If they are properly made, it can give a unique look to the page. For example, a six-second image can show the customer how a product works as Apple did for their watches. Contractors usually make a short video about their company.

Artificial Intelligence for Contractors

Satisfied customers are the best way to get good rankings because they will return if they need something and they will spread the word about how good of the job you did. That’s why implementing bots on your page is very important but you need to make sure that it is well-programmed so you won’t have issues like not providing a valid answer. The essential things include smart bots, quality-content, page speed and safe website.

Some Of The Best Kids Birthday Party Ideas In Calgary Region:

Birthday is a special occasion for the people. But, first birthday is more special and everyone needs the day to be unforgettable. This day comes with joy from everyone in the family. Sometimes, it acts as a bridge to reduce the tension between families. The idea of making the birthday parties is different from one people to another. At the same time, party is depends on the budget of the birthday function. Some of the commonly found options and they are:

  1. Celebrating the birthday party at home and treat the guests and family members with sweet.
  2. Celebrating the birthday party at any hotel and cost of the food is included in the party. In such cases, it reduces the tension or stress of preparing food or sweet by themselves.

Likewise, there are some of the best kids birthday party ideas in Calgary region. There are more number of attractive venues and options in this region. Some of the most visited venues are given below:

  1. Calgary Zoo:

There are three different birthday themes offered by the zoo and it is based on the age category. For the age between 3 and 5, they offer all about zoo babies theme and in this category, it requires 1 adult for every 2 children. For the age between 6 and 8, they offer superheroes of the animal kingdom concept theme and in this category; it requires 1 adult for every 4 children. For the age 9 and above, they offer zookeeper quest theme and in this category, it requires 1 adult for every 4 children. The package cost is $325 for 1.5 hour package.

  • Shakers Fun Centre:

They offer 5 different attractions and it comes in four different packages. The attractions include Go karts, mini golf, laser tag, mini bowling, and climbing wall. The packages includes: extreme birthday party, ultimate birthday party, deluxe birthday party, and 2-hour party. The cost of extreme birthday party is $325 for 10 children and cost $32 for additional children. The maximum capacity of this package is 18 children. The cost of ultimate birthday party is $249 for 10 children and cost $24 for additional children. The maximum capacity of this package is 18 children. The cost of deluxe birthday party is 189 for 10 children and cost $18 for additional children. The maximum capacity of this package is 18 children. The cost of 2-hour party is $195 for 10 children and cost $19 for additional children.