What can you do with this technology? How can it help your company or your business in general? These are just some of the questions that you need to answer when dealing with chatbots. So, let us get right through it.
What are chatbots?
This technology is a service that is powered by rules, regulations and Artificial Intelligence that you link by using a chat application or software. It is an app that can automatically interact with customers when they message your page.
Bots will automatically answer all the inquiries, send push notifications, tell stories or sell your products. They are not only suitable for customer care support, but it is also very exceptional when it comes to customer engagement and product or brand marketing.
If you are asking why it is very important to focus on Facebook Messenger, it is because it is considered more substantial than Instagram, Twitter and Snapchat combined. As a business owner, you cannot afford to ignore these facts. Let us take a closer look at real-life applications of Artificial Intelligence bot in your company or business.
To know more about this subject, you can check out websites like smartbotmarketers.com for more information.
Educating the clients or customers
This technology makes setting up an engaging and interactive knowledge base fast and straightforward. A great example of this knowledge base within the bot system is ABBI, a bot system that helps people look for the right medical marijuana dosage.
Using conversations, tangents and topics, it is a lot easier to provide in-depth knowledge of your customers and clients in a conversational manner. The possibilities of this technology are close to limitless. We cannot wait to know and see more of this knowledge-bases delivery in the near future.
It designs an elaborate guided experience
Some of these bots are designed to help or guide their clients to have a better Artificial Intelligence bot experience. When you use them, you offer the best experience possible. This technology will give businesses the advantage that they need to get ahead of their competition.
Share advice to keep the clients engaged
If you are following artists like Rick Ross on social media, you know that he is all about becoming rich and staying that way forever. He also has some of the most loyal and engaged fan bases in the music industry today. How did Rick Ross build this astounding connection with his fan base?
By sharing advises on things choosing the right people to surround yourself with, achieve their personal best or find a good mentor. In Rick Ross’ Artificial Intelligence bot, the daily advises is being delivered in the form of written conversations with his personal spin.
What we have learned with observing artists like Lindsay Lohan, Maroon 5 or Rick Ross is that the bot’s tone and voice need to match the standard that is already established by their brand. If they do not match, the technology will fail.
People, especially die-hard fans, will flock artists because they always keep it real and they sounded like they are actually typing on the other end. Experts suggest that businesses have to spend a lot of time digging into the artist’s style, voice and tone in order to keep the communication with the customers consistent.
Use your AI bot to help you prime your clients for your upcoming launch. For example, artists like Jason Derulo released his exclusive BTS or behind-the-scene photos and videos to build his AI bot following and direct a lot of views to his recently released music video. You can do the same for your company’s clients or customers. You can give them a heads up about the content you want to release leading up to your business launch day.
Gather important emails
You can use the technology to help you gather relevant email leads for your email list or CRM. Some businesses gather emails in and interactive and fun way by asking their customers to share something interesting about the company. In the same way, you can use this technology to gather additional email addresses by offering exciting and valuable experiences where they feel safe to share new information.
Drive or direct traffic to a specific content
This year Maroon 5 is using the technology to increase or boost the launch of their new album. The result is awe-inspiring, with at least 50% of the bot followers are clicking the link and sharing conversations; that is why you need to take a closer look at this type of marketing strategy.
To test this method, write a conversation that is focused on the content you want your customers to look or visit, like videos, podcasts etc. Give them a good reason to visit the conversation. Share the conversation’s link on your social media pages, your email list, or you can send them as an update to your customers.
Connect your company’s digital with the physical
F8, Facebook’s biggest yearly event, yielded a lot of exciting announcements that include the launching of Parametric Messenger codes, unique codes that are generated by Messenger app to guide conversations that are shared on the software or application.
Visit this site to find out more about Parametric codes.
Its feature will enable Artificial Intelligence creators to pair with a parametric code with every published communication of their company. When the customers scan the code, they will be taken straight to the conversation. The feature will connect the physical experience with your business’ digital experience.
Imagine that you are walking in the street and you see a billboard belonging to your favorite singer or band. If they are using the code, you can simply scan the code printed on the poster and go straight to the conversation that will tell you when they are visiting your area or when they are releasing a new song or album.
You can put a Messenger code in your store so that your customers can scan them for a chance to get a discount. The advantage of this is that you can get the clients on your distribution list. It will be a lot easier compared to a traditional bowl full of people’s business cards.