The Best Mid-Range Smartphones on the Market

Smartphones have gotten to the point where even a midrange phone will offer so many wonderful features that you don’t need to go above and beyond when purchasing a device. Companies like Apple, Huawei, and Samsung all ensure that their midrange and even there lower range phones have all of the important core features necessary to offer a great user experience. 

On top of that, there are many new competitors entering the market looking to challenge these top companies by releasing powerful and unique phones for a midrange price. 

These are some of the best midrange phones on the market today.

iPhone SE 2022

Whenever people think of an Apple device, or in particular an iPhone, we immediately think that it is top-of-the-range and pricy. For the most part, you would be right in thinking that, as most Apple products are a bit more expensive than their competitors on the market. 

However, Apple tried something different with the iPhone SE range by creating a midrange, cheaper version of their normal smartphone devices, to increase sales in lower-income customer bases. The iPhone SE qualifies for each IOS update; however, the 4.7-inch screen is a lot smaller than the newer Apple smartphones, making it feel a bit cramped. However, for the price point, this is a fantastic middle-of-the-road smartphone. 

Google Pixel 6A

Google phones have not had the same success or popularity as their competitors Samsung and Apple, but that can simply be put down to the fact that Google is relatively new to the smartphone game. As such, many of their devices are priced at midrange, and what many people don’t understand is that you really get fantastic bang for your buck when purchasing a Google smartphone, in particular the 2022 Pixel 6A. 

The biggest asset that this phone has is the all-new Google Tensor chipset which enables a fantastic level of performance as well as longevity. Experts predict that the Pixel 6A will have a lifespan of around 6 years, which is unheard of when it comes to the smartphone industry, as many devices from Apple and Samsung typically last around 2-4 years. 

Samsung Galaxy A53

Samsung has always been a company that produces quality devices for mid to top-range prices – and the A53 is undoubtedly one of the best midrange smartphones on the market in 2022. With a 6.5-inch LCD screen that’s perfect for playing games at ZAR Casino and a refresh rate of 120hz, the pure aesthetics of the device rivals some of the best top-range phones in the industry. 

On top of that, the performance specs of this device are fantastic and trump many of the other devices in its price range – simply because Samsung wanted to create a high-performance phone for lower-income families to boost sales and increase company trust and customer loyalty. Some of the best features of the A53 are the 64-megapixel camera as well as the long-life battery that lasts for around 24 hours. 

The Difference Between White Hat and Black Hat SEO

White Hat vs. Black Hat SEO: The Difference Between the Two

These days, you Search Engine Optimisation, otherwise known as SEO, is an integral part of online content. There are several different ways of effectively using SEO techniques to achieve the best possible results, however one thing that isn’t up for debate is the importance of using white hat SEO and steering clear of black hat SEO.

What’s the Difference Between White Hat and Black Hat SEO?

As the names indicate, the one refers to best practice while the other pertains to a shadier side of online content creation. The purpose of following SEO techniques is to attempt to achieve the best possible results when it comes to Google searches and general online visibility. Google has rules and methods you can follow in order to ensure a website is properly optimised, however, it requires lots of hard work. As is common in many spheres of life, this leads to people veering towards taking shortcuts.

With this in mind, white hat SEO follows all the rules and operates above board. Conversely, black hat SEO violates Google’s guidelines and attempts to manipulate the rules in order to achieve favourable results quickly and easily. 

White Hat SEO:

  • Follows Google’s Guidelines 

Google provides a clear set of guidelines pertaining to what is and isn’t permitted, and showing how content creators can ethically achieve high rankings with their work. If your content adheres to Google’s guidelines, and you’re not intentionally trying to bend the rules, you should be in the clear.

  • Caters to a Human Audience

Something that frustrates many people who work within the copywriting industry is how so much content is seemingly geared towards simply ticking boxes from a software perspective rather than providing interesting, readable content for real people. Authentic white hat SEO follows Google’s guidelines while simultaneously providing high-quality content. Like a live casino online it creates  a real human connection – for humans by humans. 

  • Adopts a Long-Term Approach

While a lot of the world these days is about instant gratification and getting things done quickly, the most successful SEO is that which adopts a long-term approach. Create content that is relevant in the long term, and it’s more likely to be successful. On the other hand, white hat SEO generally works out to be more successful in the long run. 

Black Hat SEO:

  • Directly Violates Google’s Guidelines

In the hopes of finding ways to get things done more quickly and easily, black hat SEO violates Google’s guidelines. This is a silly thing to do, because essentially, Google will penalise you and your rankings will be directly influenced. 

  • Manipulation of the Rules

By manipulating Google’s algorithms, black hat SEO attempts to improve webpage rankings unfairly. Unethical and deceptive, this tactic basically tries to trick Google into thinking that content is of higher quality than it really is. 

  • It’s All About Getting Things Done Quickly

Black hat SEO focuses on short-term gratification and producing poor content quickly just for the sake of it. It’s a means of avoiding putting in real effort to create high-quality content, essentially placing more value on achieving good rankings rather than producing good copy. 

Posted in SEO

Ice Cold Marketing: Modern Sellers and Data-Driven Sales Enablement

Sales Enablement: 5 Really Good Reasons to Modernize

It is no longer enough to just provide sales teams with product details and demonstrations. In today’s world, modern sellers need access to analytics and data that can help them determine, establish, and close deals. Businesses need to arm their target market with information-driven sales enablement. Professionals can hit their targets, as well as close more deals with the correct tools.

What is information-driven sales enablement?

Deal enablement is a strategic process of aligning transaction operations with the organization’s got-to-market plan of action. The goal is to provide professionals with the necessary resources to achieve their monthly quotas successfully. Information-driven enablement takes this a step further by using the information to notify every decision made when it comes to enabling these professionals. 

This information will guide companies which leads to focus on, what content to give, or how to structure a good incentive program. Enablement will be very effective by using correct and precise details to identify areas of improvement and trends. Now, what are the things companies need to work on smarter and not harder?

Sales Intelligence

Sales intel or SI combines external and internal information that provides insight into customers and prospects. These details contain everything from account history of contact information to social media ventures. By harnessing this thing, companies can nurture existing client relationships, close more deals, and identify new opportunities. 

Want to know more about these intelligence tools? Click this site to find out.

Sales intel tools usually collect information from various sources like marketing automation platforms, public records, social media networks, and Customer Relationship Management systems. These details are then organized, presented, and shown in easy-to-use platforms like a report or a dashboard. SI tools also include lead scoring, as well as real-time alerts, which can help firms prioritize their efforts and stay on top of the latest developments. 

DDMA or Data-Driven Marketing Automation

This thing is a technology that allows businesses to collect and use the information to automate marketing jobs. Automation can help teams by automatically generating leads, looking after these leads with personalized materials, and scoring them depending on engagement levels. Companies can save a lot of resources and time by using DDMA while delivering relevant and highly personalized messages to their target market.

Sales content management

SCM is a system that can help organizations manage their materials, so it is convenient to find and use the correct content at the right time. Content management systems often include version control, workflow, and digital rights. These systems help organizations keep their materials organized and up-to-date, quickly detecting and using the most applicable content for every occasion.

To find out more about content management, check out for details.

20 Best Sales Enablement Tools in 2022 - Whatfix

Process automation

This system is the use of technology to automate various repetitive tasks. It can help organizations automate admin tasks like creating proposals and quotes, so they can spend more time selling their products or services. SPA platforms include drag-and-drop interfaces that make creating workflows for everyday tasks easier. An event can help trigger workflows like a consumer reaching a stage in the purchasing cycle.

CRM integration

CRM or Customer Relationship Management integration integrates consumer data across all touchpoints and departments in the organization. With Customer Relationship Management, businesses get an overall view of their consumers, needed for providing personalized experiences, as well as building a long-lasting relationship with consumers. 

Integration can be tricky as it needs information from various sources to be gathered, purified, and normalized. But the benefits of integration are pretty clear: it provides businesses a good look at their consumers. It can lead to better decision-making, as well as  result in more sales.

Account and territory planning

Account and territory planning is a process that organizations like Ice Cold Marketing use to manage consumer relationships and partition sales territories. They aim to optimize every team member’s performance by ensuring they are working with the right customers efficiently and effectively. 

In most instances, companies will create maps that teams can use to visualize their territory. It also helps to know where their boundaries are, as well as plan their time properly and accordingly. They also design strategies for how to approach every account, considering consumer needs, marketing collateral usage, competitors, and sales cycle length.


Coaching provides support and guidance to professionals to help them improve their production. It can take different forms but usually include goal setting, skills development, and regular check-ins. It aims to help managers and representatives to improve their production by providing them with efficient and practical guidance and techniques.