Archive for August 2020

How To Keep Your SEO Afloat During A Website Redesign


Applying changes to your website can be a risk to your search engine ranking. In order for your business to grow and in order for your search engine ranking to change, you will often have to apply some changes to your website to make it more user-friendly. If you are going to be launching a new website and you want to make sure that you can preserve your ranking, there are some top tips that you can take on to make sure you don’t mess up your current search engine spot while handling a redesign:

Go Step-By-Step

A complete redesign doesn’t mean having to change every element of your website. You can slowly adapt the user experience to your website by redesigning areas. Consider some of the areas where your website needs to improve from research and a seat maps and session replays of people accessing your website. Perform some of the most actionable design changes first and then slowly roll out improvements from there.

Use Split Testing

Rotating several test versions of the same website can be done with user targeting plug-ins. You can have users opt in to use a new version of the website or have users from certain areas redirected to the new design. This can help you to fix errors within your test designed and make sure your old rankings will not be hurt.

Implement Changes Behind The Scenes

Keep your original website live until the complete redesign version is ready for rollout. Make sure that the developer copy of your new website is not indexable so that your users can’t access it early. Restricting access with password protection can make sure you can launch the website when you’re ready to set up the redirect process.

If you are immutable website redesign and you would like to maintain your SEO ranking throughout the improvements, contact us today and we can create a strategy for your website.This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a st petersburg seo company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.