Internet marketing, also known as online marketing or digital marketing, is a type of marketing in which internet and online (web-based) platforms are used prominently to promote a particular company’s brand and its various products and services. Digital marketing has become immensely popular in recent years because more and more people can access the internet now more than ever. Internet marketing is also a successful and profitable mode of marketing because (1) it is cost-effective (2) it works with immediacy and (3) it is easier to track potential customers or the company’s market audience through the internet.

Some examples of internet marketing are – content marketing, search engine marketing, email marketing, social media marketing, online advertising, etc

Singapore is currently flourishing as the best market for digital and internet marketing. Some Singapore-based marketing Agencies like Innova Concepts and Active Media are extremely good at internet marketing singapore .

Let’s look at some of the latest trends in internet marketing –

Voice search

Voice search is a feature that is present in almost all smartphones. The increased use of this feature across different online platforms like Google, Amazon, etc shows how popular this feature is. As technology continues to evolve, one evident thing is that this feature is here to stay. Voice search is also way more convenient than typing.

AI-based chatbots

Artificial Intelligence based chatbots have made instant messaging super easy. This AI-based technology uses both textual and auditory format to respond to our queries, communicate with the customers, provide instant customer service.

Email marketing

Companies send automated emails to their customers to keep them updated with the latest features of the company as well as to increase their engagement by sending them promotional emails. Promotional emails help these companies keep their customers engaged.

Video marketing

Video marketing is a trend that is extensively used across all digital platforms because it is the most effective marketing strategy in terms of spreading brand awareness and helping customers understand the services better. High-quality video content is ten times more likely to create engagement and interest than written content and it is more likely to drive people to take action than a simple post or tweet.

Marketing via influencers

Brands often collaborate with important leaders, celebrities, or other social media personalities like Youtubers, Ticktokers, etc to amplify their brand. The companies choose these personalities because of their huge fan following.