The marketing industry has probably changed more over the past decade than it has over the last five. For companies, it has been difficult to adjust to this change as they had to shift from print to digital marketing and those who did not have been left out of the competition and are not doing so well right now. It is why every company, whether established or new, should understand digital marketing to perform better in the market. As the rapid change does not seem to be slowing anytime soon as the recent changes that the market has experienced have been very dramatic, shifting to the likes of Artificial intelligence and chatbots. There are developments that we should be aware of so that we can make the most of this change for our growth and favour.
Every second on the internet means more business potential
Gone are the days when you had operating hours for your business now for running a business successfully your business must have a platform where it can operate 24hours a day seven days a week throughout the year. Customers now have very little time that they can give to your company and it is in these micro-moments that you need to be able to make an impact to do successful business. Companies like SEO Malaysia canhelp you make the most out of every moment that is spent on your website by directing consistently profitable traffic to the platform.
Digital marketing adopts the latest technology in the game
Digital marketing is all about statistics and making the optimum use of data to drive potential customers to the desired website. Using cutting edge features of Artificial Intelligence companies are making sure that they are not left out in the race are making the optimum usage of data as well as resources to promote their business. Shortly companies that opt to go ahead without using this technology will be at a sheer disadvantage as compared to companies that work in sync with the latest technology.
How Artificial Intelligence is changing the game
As of today, AI can analyze consumer behaviour, search patterns pick up data from various other platforms and extrapolate this data to assist business by helping them better understand how their consumers are discovering them.
Chatbots are another example of how AI has delved into the realm of digital marketing by being available round the clock and offering outstanding services to customers or prospects. They are set to become an indispensable part of digital marketing in the near future, according to various reports.
Content marketing is the most trusted form of digital marketing
At least till today, Google’s algorithm favour content that has been updated regularly and is complete. Close to 90% of business to business (B2B) marketers raise thumbs when presented with the statement content helps prospects see their brand as credible and reliable. It is one segment of digital marketing that marketers will have to continue investing in just because of the value and role that it plays in attracting potential customers to any website.